Handiwork Media partnered with Barrister’s Title Co. to produce their annual holiday video card, a tradition that took on new significance with the company’s recent acquisition by Fidelity National Title Company. Our role spanned the full production cycle, from initial concept development through to the final edit.
In planning the project, our focus was on a script that would blend humor with the delicate topic of leadership change. We aimed to ensure the holiday spirit remained front and center, while also subtly introducing the transition in management to Barrister’s clients.
Filming was completed in one day, emphasizing teamwork and the passing of the leadership baton. Our approach was to keep it light-hearted, reflecting Barrister’s unique brand personality, while also acknowledging the company’s new chapter.
Post-production brought everything together—refining the humor, enhancing the message of unity, and ensuring the transition was presented positively. The final video was an entertaining yet informative piece that maintained Barrister’s trademark humor and effectively communicated the changes to their clientele.
